Monday, February 04, 2008

The advertising winner is:



Amp energy drink!

Honorable mention:



Coca-Cola!



Quick facts for your trivial pleasure:

- Super Bowl XLII was the most watched Super Bowl ever. 97.5 million viewers watched the program far passing the previous record of 94.08 million viewers.

- Super Bowl XLII was the 2nd most watched program ever (right behind the series finale of M*A*S*H which 106 million people watched).

- Although the numbers are pretty gross ($3M = 30 seconds of time), considering the viewership, the ads were a sound investment. Paying roughly $0.03 to reach every 1 person is an unbelievable value for advertisers. Considering the "sticking" power of the Super Bowl itself, one could even assert that the $3M spent was a "steal."

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